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Why I Volunteer For WISE

Shannen Bornsen | Schwan’s Consumer Brands

WISE Board Member

About three months into a new job, I received an email invitation to join a brainstorming session on starting a new organization focused on the advancement of women in the private label industry.  Initially, I was a bit hesitant.  Some groups that I had previously interacted with were more focused on rehashing issues than changing the narrative.  Being in a new role and new to private label, I decided, at a minimum, it was a good way to meet other professionals and expand my network.  It’s one of the best decisions I’ve ever made. 

Since the beginning, WISE has focused on being an organization that does change the narrative.  As a board, we stay focused on offering programs and content that empower women and men to achieve their professional goals and grow, but also challenge organizations to change the way they view employees and advancement.  Aside from that, an important aside, it’s a place where you find support, encouragement and solid professional advice from fellow members.  It’s a place where very smart, talented people come together in the spirit of collaboration, not competition.  I’ve found many, many new friends through this organization who offer their professional knowledge openly and share their connections in good faith.

What WISE has been able to achieve based solely on volunteer hours is quite impressive.  We’ve done that with a group of people who donate what time they can and with the understanding that amount of time may ebb and flow.  If you’re looking for a place to dip your toe into the volunteer waters and make an immediate impact, take a look at our website and find a committee that speaks to you.  Can’t wait to meet you!    

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Annual Meeting 2018

What Our Members Say

"Professional development, the webinars, what you learn, and what you take away is invaluable. Even doing this for 30 years, you still learn.”
~ Gayle DiMaggio, Director of Private Label Sales (Stremicks Heritage Food)(retired); 2016 Lifetime Achievement Honoree, Top Women in Store Brands

Our 2018 Annual Meeting

More Testimonials

“WISE has added value to the industry. It’s given a platform for people to step up and show how professional we are in the private label industry. It also gives an opportunity for us to show professional development. So it’s a great organization and it’s timely for the private label industry."
~ Greg Baskin, Hormel Foods ( retired )

Even More Testimonials

“I think, for me, it’s been connection, being able to connect to other people in the industry that I would have never been given the opportunity to connect with before. I think it’s drawn awareness to diversity and inclusion with women and others in store brands, and that’s been very beneficial to the industry.”

~ Cinda Sticklen, Commercial Director Supplier Quality, Mars Petcare US

More from the 2018 Annual Meeting

About Us

Women Impacting Storebrand Excellence™ (WISE) is a non-profit professional development organization within store brands. Studies have shown that gender balance in top leadership roles positively impacts business and financial performance.

 

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