An Interview with Cindy Hogan
Meier Own Brands Team
Director of Private Own Brands
What made you decide to attend the annual meeting? Peggy Davies initially invited me. After she reached out, I read more about the organization. I enjoy NEW (Network of Executive Women), but WISE was one step further, a great organization focused on private brands and my interests.
What were your expectations going in? I expected to meet fellow private brand colleagues I could learn from and share experiences with at the meeting. I was also intrigued by the featured speaker, a very strong informational speaker that would move you logically and emotionally. I also loved the aspect of highlighting the Top Women in Storebrands. I wanted to learn how they exceeded their employer expectations. I thought the awards presentation was very personal. You could feel the connectivity in the room.
What did you take away from the meeting?
I took home that diversity takes many different forms, diversity of thought, diversity of experience. The featured speaker, Jonathan, definitely overcame some amazing hardships. I love that WISE is providing a forum that encourages that diversity.
Was there a particular contact that you were happy to make?
I was chatting with people and the student guests at my table. I found out that one of my table mates is from S4RB and we work together. It’s such a small world! He was also a great mini salesperson for WISE. It was beautiful.
Did the speaker make you think differently about your work or your personal outlook?
Fostering diversity is something we can do when we hire and build out our teams. We have introverts and extroverts; food and non-food experience; varying socio-economic barriers for example. We, as leaders, need to encourage, foster and embrace those differences. We need to create a work environment where it’s ok to have healthy conversations and debates. We should encourage open dialog and create a safe, trusting environment and where individuals feel comfortable having their voice heard.
Is there something in particular you hope to get out of participating in WISE activities or being a member?
I hope to continue meeting amazing private brand industry colleagues and share best practices, discuss industry trends and requirements — that in the end will help our customers and our shoppers.
Overall, WISE interactions and partnerships can make store brands stronger.